Wednesday, January 16, 2013

Ads 2

Country Cornflakes:
Appeal: Logos, as it makes sense that one would buy cornflakes that don't melt in milk

Fallacy: Red Herring, as there's all sorts of unrelated chaos taking place on screen, very little of which actually involves conrflakes.


Alka Seltzer:
Appeal: Ethos, as it says "It's the best," giving them credibility as the best kind of seltzer tablet.

Fallacy: Argument from omnisciece, as it claims that it is the best antacid for everything, which nobody could know for sure.

Delk:
Appeal: Logos, as it makes lots of sense to get the cheapest and best autoparts, which Delk claims to have.

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